CRAFT-TOUR is an exciting project designed to breathe new life into Europe’s traditional crafts through innovative tourism synergies. Our mission is to empower artisans and small craft businesses from craft-rich regions to showcase their heritage skills, reach wider markets, and create authentic visitor experiences. Co-funded by the European Union under the Horizon Europe PPPA programme, we are building a vibrant ecosystem where handmade traditions meet modern tourism, fostering local jobs, sustainable growth, and cultural pride.
Our key aim is to facilitate the revival, innovation, and market integration of traditional crafts via tourism partnerships, leading to artisan empowerment, regional economic boost, visitor attraction, and lasting heritage preservation. Join us as we craft a brighter future for Europe’s makers and destinations!
Focus
The project centres on empowering small craft SMEs with market tools, digital skills, and tourism links in craft-rich EU areas.
Our goal
Preserve artisanal heritage, enhance craftsmen's capacities, and activate tourism for economic and cultural resilience.
Key Activities
Launch sub-grant calls for artisans and collaborations; build a digital networking platform; run workshops, exchanges, and tourism pilots.
Benefits
The project empowers artisans with grants, skills, and markets to keep traditions alive and profitable, while boosting regions through new tourism routes, jobs, and authentic experiences that draw visitors back.
Stronger craft businesses
New visitor experiences
More resilient regions
Empowered young people
European added value
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